1. Search Rankings
Google first made website speed an official ranking signal back in 2010, and it has only increased in importance since then. This means that a slow website speed has the potential to negatively influence your SEO and thus your search engine rankings.
2. Mobile Experience
User experience, in general, is important for all websites. And, slow websites definitely affect desktop users. However, with mobile device use on the rise, and 61% of mobile device users stating they are unlikely to return to a mobile site they had trouble accessing, it is more important than ever to secure fast mobile page loading speeds.
While mobile sites typically have slower connections, their users do not expect anything less from you. In fact, mobile users expect your website to load just as quickly as it would on a desktop or tablet!
How to Check Website Speed
If you want to learn how to speed up WordPress, check out these free and easy to use online tools:
Simply input your website’s URL and each tool will analyse a variety of factors such as page speed, image download bottlenecks, HTML/JS/CSS hangups, geographical locations that are slow, HTTP header speeds, minification of your scripts, CDN performance, browser rendering speeds, page sizes, and even number of total requests before your content is served up to site visitors.
With this information, you will be able to pinpoint the exact things that are holding your website back from performing at its best.
In addition, if you are looking for extra ways to boost your website speed, check out Insight Digital’s Website Care Plans. In addition to providing essential services such as website backups, security monitoring, and live support, this package helps optimise your website so it performs at its best all the time.
We will optimise your database and images so your site’s content loads blazing fast for site visitors. In addition, we will manage all core, plugin, and theme updates so you never experience slowdowns because of outdated software.
If this sounds like something you want to take advantage of today, get in touch and see how we can help you increase your WordPress website speed and improve your website’s user experience for everyone that visits.