Google Tag Manager is probably THE best way to manage which website tools & scripts you add to your website.

You first install Google Tag Manager on your website, and then through the Google Tag Manager you can easily and conveniently manage any further scripts you want added to your website, like HotJar, Google Analytics etc.

Here is how you install Google Tag Manager on your WordPress website.

  1. First sign up for Google Tag Manager @
  2. Install & activate the Site Kit by Google WordPress plugin on your website.
  3. Go to Dashboard > Site Kit > Settings, and follow the prompts to add Tag Manager.