Our Blog

Planning your Website design and development

You're in the market for a new website, or a website makeover/overhaul. What should you know before you begin the process of design & development, or outsourcing a company to build your website for you? 1. Website Requirements Write down the list of design...

Case Study: Website Optimisation

Rita Randazzo of Pure Bliss Moon Healing came to us with problems in getting traffic to her website. This is a common problem with small business websites. With little traffic comes little sales. Our web team took a look at her website, and discovered the home page...

How to make Divi use ALT tags on images

If you're like me you're disappointed that Divi does not grab the ALT information for images from the Media Library. ALT tags are an important component of on-page SEO. The solution is to use the following code in your child theme's functions.php: // Fetch image alt...

How to Choose a Web Designer

You Don't Have to Do It Yourself! I'm just guessing here, but somehow it seems safe not to start this article with an essay on the World Wide Web, how it's changing the way we do business and how it represents one of the most exciting competitive advantages to small...

Converting a do-it-yourself website to a WordPress website

Rob White had recently taken over ownership of Motorfix Wangara. He contracted Insight to convert his do-it-yourself website to a WordPress website. Before: After: We performed a website backlink campaign to boost the search engine rankings for a range of keywords,...

The (Upcoming) WordPress Renaissance

By Leonardo LosovizIt has been 8 months since Gutenberg was launched as the default content editor in WordPress. Depending who you ask, you may hear that Gutenberg is the worst or the best thing that has happened to WordPress (or anything in between). But something...

WordPress -v- Wix: Why choosing WordPress is wiser

WordPress is the most popular website builder in the world, but it isn’t the only one. Easy to use, drag and drop page builders like Wix offer site owners with no technical background the tools to create attractive, fully functional sites within minutes. Wix and...

SEO For Beginners: WordPress On-Page SEO Tips 2019

Over 81% of consumer’s research products and services online before they make buying decisions. That's according to a study conducted by the National Retail Federation, a world leading retail trade association. They simply type the product or service name in the...

25 Effective Ways to Make a Great Website

You could define “a great website” a variety of ways. In an effort to cover a wide gamut of website types, I’ll try to bring a common denominator into play by saying: A great website inspires the visitor to take action. Of course, the best website in the world won’t...